I was tasked to rebrand the Surrey International Music Marathon and build the visual identity for its new spinoff, Beats on the Streets, from the ground up. The latter aims to engage a younger audience compared to the former’s mature audience of serious runners.
To engage a younger audience, the playful attitude of the event’s identity is expressed by further emphasizing the event's musical aspect, using modern sans serif typography, vibrant colour palette and the emotional connections that are personal to each colour. The materials created were: roll-up banners, flyers, sponsorship packages, newspaper ads, and web banners.
Note: Due to unforeseen circumstances, the event had to be cancelled but all of these designs were published throughout Surrey during the promotion of the event.