THE LONG, LONG TABLE

Visual identity + Logo design
2014
The Long, Long Table is an event that aims to build community and regain connection by inviting people who work, live, and learn in Downtown Surrey to share a meal together.
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The Brief
The objective was to create a visual identity for the first annual long table event in Surrey, which must embody the city’s multiculturalism and celebrate its thriving community. The event's target audience are professionals who live and work in Downtown Surrey. 

The Outcome
The visual identity of the event exudes its fun, yet professional attitude through the use of colour, triangular shapes reminiscent of party pennants,  a combination of a quirky serif typeface with a sans serif typeface and a minimalist aesthetic that appeals to professionals of various ages. This visual identity was kept consistent on print materials such as tickets and newspaper ads. 

Note: All photos of the event were taken by Wendy Lu.