YOUNG WOMEN IN BUSINESS SFU

Graphic design
2013
Young Women in Business SFU is a student-run organization that offers workshops for emerging female leaders to develop valuable skills that will help them reach their fullest potential.
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The Brief
One of my major projects for YWiB SFU was creating the visual style for the 5th Launch Party, which is the organization’s annual signature event to invite new members to join the YWiB organization. I was tasked to design promotional materials that upholds YWiB SFU’s sophisticated visual brand identity but still give the Launch Party its own character. 

The Outcome
The Tiffany-inspired visual style was kept consistent and used in three touchpoints with students: posters around campus, Facebook banner, and bookmarks which was a very functional yet effective promotional medium.